The Times They Are a Changing- Again
Bob Dylan is in Chicago this weekend and as always he has me thinking about the times we live in.
Not too many years ago if you were a Chicago based filmmaker and didn't have a production office in the 312 area code you were not a player. All of the major production houses, post-production facilities and recording studios were within a few blocks of each other. While many still are there, the film community has expanded and your physical location is nowhere nearly as important. These days an ftp server or secured website is as important as an office. More often than not we post rough cuts and let the client see them when and wherever they want to. This comes in very handy when a handful of people need to screen a cut.
At Flashpoint I am currently teaching a Creative Producing class where we spend a fair amount of class time discussing changes in the industry. Of late the conversation has turned to public art, giving away your work and new modes of distribution. It is very interesting and the students have lots of insights.
A few weeks ago the band Radiohead announced they would release their new record and let people pay whatever they wanted for it. We did a survey in class and the average price our students "paid" for the record was a little over seven dollars- some said they would pay nothing, others more than $20. Interestingly, after they first few hundred thousand downloads, the average price paid for the Radiohead record was just about eight bucks. Our un-scientific survey was pretty accurate.
From Radiohead we jumped to Wes Anderson and his short film The Hotel Chevalier which is a free download on iTunes. They are using it as a marketing tool for The Darjeeling Limited and it seems to be working. We don't have enough public art in this country and it is great that a successful filmmaker is putting his work out there for free.
From Wes Anderson we turn to Ed Burns, the actor and director whose film Purple Violets will be released not in theaters or on DVD but directly to iTunes. This will be the first film released on to iTunes and I believe it is a harbinger of things to come. Purple Violets was made for $4 million and received good reviews when it premiered earlier this year at the Tribecca Film Festival, yet it didn't get any great distribution offers so they decided to go straight to a digital release. The p.r. alone has probably helped recoup the investment.
Finally, we come to American Gangster the new Denzel Washington, Russell Crowe, Ridley Scott film. American Gangster opens in theaters next Friday, yet at least half of my students have it already on their computers thanks (no thanks?) to someone posting a screener copy. I looked at some of the film and it is a great copy and as of yesterday I heard that it had been viewed on-line at least 30,000 times. That's a lot of people not paying for American Gangster movie tickets or DVD rentals.
For the record I am completely against stealing works of art (or works of Crowe). But as I talked with my students they said, "Our generation takes it for granted that our work will be copied, shared and stolen." (BTW, thanks for making me feel old and categorizing me into that generation.) I don't like that but they thought nothing of passing a flash drive around the room and getting their own copies of American Gangster. It will be interesting to see how they feel in a few years when someone is stealing their works.
PeterH
