A Few Words on Charlton Heston

Charlton Heston died the other day and it is sad to me to have him remembered only for his NRA positions and his embarrassing appearance in Michael Moore's Bowling for Columbine. Heston was from an era in Hollywood that doesn't exist any more- there aren't too many sword and sandal films or westerns being produced these days.

Can you imagine a George Clooney or a Brad Pitt in Ben Hur or The Ten Commandments? Can you imagine Heston in Oceans 11?
Nope. There is an irony with today's stars that just doesn't allow a Ten Commandments to get made. Even remakes of Heston films like The Omega Man (Will Smith in the Heston role) and Planet of the Apes (Mark Wahlberg) use FX to tell the story and the strong leading man plays second fiddle to the technology.

No, what makes the Heston versions of those films work is that he is us. Charlton Heston, the actor, not the character is our representative staring down the planet of the apes or discovering what soylent green really is. In Tuesday's Wall Street Journal film critic Joe Morgenstern wrote of Heston, "What he did in that film (Omega Man) may not have constituted great acting, but he created a great presence, a one-man surrogate for the beleaguered forces of civilization."

Later in Morgenstern's piece he quotes from Pauline Kael's review in The New Yorker of The Planet of the Apes. "With his perfect, lean-hipped, powerful body," she wrote, "Heston is a godlike hero; built for strength, he's an archetype of what makes Americans win. He doesn't play a nice guy; he's harsh and hostile, self-centered and hot-tempered. Yet we don't hate him because he's so magnetically strong; he represents American power -- and he has the profile of an eagle."

In the cold war era, I think we needed guys like Heston, just like we needed counter culture figures like Peter Fonda and Dennis Hopper to balance him out. Somewhere between those two ends is a real American hero. Charlton Heston was on the far right edge of that frame.

PeterH

Internet, Films and Education Reform

There is an interesting interview in today's Wall Street Journal with Reed Hastings the CEO of Netflix. Netflix is partnering with a Korean company to create a (TV) set top box which will allow users to stream films from the internet directly to their TV. (It's about time, if I have to go to my mail box one more time to get a movie, my head will explode!)

When asked if he was worried that people would be willing to pile yet another box under their televisions (I have three, plus a small stereo nestled under and around my TV) he replied, "No, that's not my concern, and the reason is if you've got compelling content, people will hook up another box." Ah- the compelling content argument always one of my favorites, but he's right good content (almost) always wins.

So the question is begged, why not a Netflix set top box? "We looked at that and realized that customers also want this functionality that is embedded in other devices, like a game console, and that we should work purely on just being an incredible service." How refreshing someone wants to focus on delivering a much wanted product with incredible service. They aren't interested in doing everything.

Hastings is convinced Internet television is the future and he knows it will take a while getting there. "I think there's a huge category of people who will watch movies on laptops, and remember it's not the laptop of today. Think of the laptop in five years. People will continue to watch movies on TV no doubt about it. But laptop screens are improving and young people are living on laptops."

Perhaps a more interesting thing to me about Reed Hastings is his passion for school reform. After amassing his first fortune he began trying to "figure out why our education is lagging when our technology is increasing at great rates and there's great innovation in so many other areas-health care, biotech, information technology, movie-making. Why not education?"

This positive note is a good place to end. I think what we are doing at Flashpoint Academy is changing traditional education and looking to the future and new technology and finding a way to integrate them. And speaking of the future of education and movie-making technology, the next post will be about the Red One Camera- which we just used over the eight days of production of the Flashpoint Academy film, The Intruder.

PeterH

Viral Marketing

I was interviewing a perspective student ten days ago and asked what part of the film business most interested her and she said the viral marketing of films. I was surprised because I ask this same question to all the perspective students and usually I get answers like, editing, directing, screenwriting. Viral marketing was a first, but I was glad to know at least someone is thinking about the back end of the film production line.

A brief history of viral marketing courtesy of Wikipedia.

The term Viral Marketing was coined by a Harvard Business School professor, Jeffrey F. Rayport, in a December 1996 article for Fast Company The Virus of Marketing. ^[6] The term was further popularized by Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's e-mail practice of appending advertising for itself in outgoing mail from their users.^[7]

Among the first to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus. The assumption is that if such an advertisement reaches a "susceptible" user, that user will become "infected" (i.e., sign up for an account) and can then go on to infect other susceptible users. As long as each infected user sends mail to more than one susceptible user on average (i.e., the basic reproductive rate is greater than one), standard in epidemiology imply that the number of infected users will grow according to a logistic curve, whose initial segment appears exponential.

I tend to think of viral marketing as word of mouth on steroids. Generally, there is some intrigue and a twist or a catch. I can see why a young filmmaker would be interested in the viral marketing of films.

Two days after Heath Ledger died the Wall Street Journal had an article about Warner Brother's viral marketing of the new Batman film. (Ledger is the Joker.) It began a year ago on-line with a fake newspaper website called the Gotham Times. There soon came a competing website called the haha times- the Joker's version of the paper. And it went on from there. Warner Brothers has spent a mint on using Ledger in the marketing campaign, the question is what will they do now.

Other notable viral marketing campaigns for films are the insane buzz- including a great fake-documentary- around The Blair Witch Project. For my money, the marketing campaign and the fake doc. were better than the real thing. More recently there was the campaign for Cloverfield which generated huge advanced publicity.

I am glad to see young filmmakers thinking in these ways. I think the onus is on me to have the curriculum reflect these trends.

PeterH